Marketing Research: Methodical Foundations: Methodological Foundations (Dryden Press Series in Marketing) (Marketing Research: Methodological Foundations) Hardcover – 1 Jan. 1980 by Gilbert A. Churchill Jr.
Topics of this book on marketing research include: extensive treatment of ethics in discussing market research; increased emphasis on the use of the Internet in marketing research; and revised case studies.
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Marketing Research: Methodological Foundations, 7th Ed. by Gilbert A Churchill
SKU: 978-0030238161
$24.95Price
Publisher : Cengage Learning; 7th edition (1 Jan. 1980)
Language : English
Hardcover : 992 pages
ISBN-10 : 0030238161
ISBN-13 : 978-0030238161